LET'S PLAY
Made for the everyday.Carefree, comfy, good times.
Hi, I'm Kate. Mum of three boys, creative heart and chaos-coordinator behind Sonny Label.
We design playful, feel-good pieces inspired by real childhood and real life.
100% cotton - always has been, always will be - because comfy, breathable, wear-on-repeat goodness is just how we do things around here.
Hi, I'm Kate. Mum of three boys, creative heart and chaos-coordinator behind Sonny Label.
We design playful, feel-good pieces inspired by real childhood and real life.
100% cotton - always has been, always will be - because comfy, breathable, wear-on-repeat goodness is just how we do things around here.
Feel the love
I love that Sonny pieces feel fun but still practical. Soft, breathable fabrics, comfy fits, and colours that make me smile. It’s the kind of brand you instantly trust once you’ve tried it.
Cora T.
Honestly, the quality blew me away. My kids are HARD on their clothes and these pieces just keep going — wash after wash they still look good. Plus my boys actually want to wear them, which is saying something.
Sarah R.
Sonny has become a non-negotiable in our kids wardrobes. The kids live in it, I don’t cringe when they pick their outfits, and everything just works for real life - chaos, spills and all.
Phoebe L.
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Playful, comfy pieces made for real life; always made from breathable cottons that are gentle on delicate skin. Natural fibres help little bodies stay cool, comfy and irritation-free through every adventure.
Learn more -
Every Sonny piece is quality, fit and comfort-tested on my three little boys — because I know what works, what lasts and what actually gets worn. I’m committed to that sweet spot between durable quality and the joy of dressing kids bright, bold and full of fun.
The Sonny Story -
Our relaxed fits are designed for movement, play and longer wear. If you’re unsure, we always recommend checking our size guide for measurements and tips.
Size Guide -
Nothing complicated here - a cold, gentle wash is best, then line dry in the shade to keep colours bright and pieces looking magic. Washing and caring for your Sonny favourites this way helps them last longer, reducing waste and keeping the good times going.
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FREE SHIPPING OVER $120
Orders are packed by a small team (it's just me 😉), and are dispatched within 2 days. Please allow a little extra time during launches or sale periods.
Full shipping details here -
Exchanges are welcome within 14 days for size swaps or store credit. Some sale pieces may be final sale - please check our full details before purchasing.
Returns Info
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