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SMALL PEOPLE, BIG DEALS

Mid-Year
Mischief Sale

20-50% OFF SITEWIDE

OUR TOP PICKS

Discover more fun
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Child wearing a Sonny Label SonnyFaves everyday kids piece in a lifestyle campaign image.
Child wearing a Sonny Label SonnyFaves collection piece in a lifestyle shot. Variant upload.
Child in Sonny Label SonnyFaves colourful kids clothing in a lifestyle campaign shot.
Save up to 30%
Quick Buy
Pocket Pants in Forest $50.40 $72.00
Sonny Label Circus26 polka dot pocket pants flat lay on a grey background — fun, relaxed fit for kids.
Sonny Label camo print pocket pants flat lay on a grey background — relaxed wide-leg style with side pockets.
Sonny Label Safari AW25 leopard print wide-leg pocket pants, flat lay on a grey background.
Sonny Label Safari AW25 black and white zebra print wide-leg pocket pants with red stripe and sun badge, flat lay on grey background.
Sonny Label Safari AW25 red and white stripe long-sleeve tee flat lay on a white background.
Child in Sonny Label Safari AW25 colourful pieces on a white background.
Child wearing Sonny Label Safari AW25 dungarees on a white studio background.
Child in Sonny Label Safari AW25 knit top and safari print pants on a white background.
Save up to 30%
Quick Buy
Long Tee in Red Stripe $37.80 $54.00
Sonny Label Circus26 forest green and white stripe long-sleeve tee flat lay on a grey background.
Sonny Label Circus26 floss pink and white stripe long-sleeve tee flat lay on a grey background.
Sonny Label Safari AW25 red and white stripe long-sleeve tee flat lay on a white background.
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Save up to 30%
Quick Buy
Staple Shorties in Sunshine $33.60 $48.00
Sonny Label sloppy joe sweatshirt product image.
Child in Sonny Label LOVER collection outfit on a soft white studio background.
Child in Sonny Label LOVER collection yellow crop tee and shorts on a light grey background.
Child wearing Sonny Label LOVER collection pieces with pixel heart embroidery on a soft white background.
Save up to 30%
Quick Buy
Sloppy Joe in Rocket $47.60 $68.00
Sonny Label Circus26 multi-colour sloppy joe sweatshirt flat lay on a grey background.
Sonny Label Circus26 sky blue sloppy joe sweatshirt flat lay on a grey background.
Sonny Label sloppy joe sweatshirt product image.
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Child in a Sonny Label SonnyFaves tee in a colourful lifestyle campaign image.
Child wearing a Sonny Label SonnyFaves graphic tee in a bright lifestyle shot.
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Save up to 50%
Quick Buy
Everyday Tee in Milk $26.00 $52.00
Child in Sonny Label LOVER collection pieces on a soft white background.
Child wearing Sonny Label LOVER collection pieces on a light grey studio backdrop.
Save up to 40%
Quick Buy
Lover Dungarees $43.20 $72.00
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Sonny Label Sunday Club corduroy cap product flat lay.
Sonny Label Sunday Club corduroy cap product flat lay.
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Save 20%
Coffee Club Cap in Basil $43.20 $54.00
Sonny Label Sunday Club rust corduroy cap product flat lay.
Sonny Label Safari AW25 leopard print wide-leg pocket pants, flat lay on a grey background.
Child wearing a Sonny Label SonnyFaves collection piece. Variant upload.
Child wearing a Sonny Label SonnyFaves collection piece. Variant upload.
Child wearing Sonny Label Safari AW25 stripe long-sleeve tee and pants on a white background.
Save up to 20%
Quick Buy
Pocket Pants in Leopard $57.60 $72.00
Sonny Label Circus26 polka dot pocket pants flat lay on a grey background — fun, relaxed fit for kids.
Sonny Label camo print pocket pants flat lay on a grey background — relaxed wide-leg style with side pockets.
Sonny Label Safari AW25 leopard print wide-leg pocket pants, flat lay on a grey background.
Sonny Label Safari AW25 black and white zebra print wide-leg pocket pants with red stripe and sun badge, flat lay on grey background.
Discover more fun
Kids
Baby
Pocket Pants
Hats & Caps

Mid-Year Mischief Sale FAQs

  • We’ve got extra hands, extra coffee, and lots of warehouse hustle happening to get your orders out as quickly as possible. During the sale, please allow for a small dispatch delay.

  • We’re keeping shipping low and lovely with a $7.95 flat rate on all Australian orders. No codes, no tricky maths — just one very friendly little shipping fee.

  • Our Mis-Year Mischief offer is not valid in conjunction with any other promotions or discounts.

  • Sale pieces are final sale. Please pick carefully before they head off to their new little wardrobe.

Family of four in a Sonny Label lifestyle film shot — dad, two boys, and mum wearing colourful Sonny Label kids pieces, shot on Kodak Ultramax 400 film.
Sonny Label lifestyle family shot on Kodak Ultramax 400 film — warm, candid feel with kids in colourful pieces.

Made for Mini Mayhem

Born from a love of colour, chaos and kids being kids, Sonny Label was founded by a mum of three who knows exactly what little clothes need to survive. We make 100% cotton pieces that are comfy, playful, made to last, and ready for the wash pile again and again. Designed in Australia for minis who dress like they mean it.

Behind the chaos

⭐⭐⭐⭐⭐

Loved by 6,000+ minis

I love that Sonny pieces feel fun but still practical. Soft, breathable fabrics, comfy fits, and colours that make me smile. It’s the kind of brand you instantly trust once you’ve tried it.

Cora T.

Honestly, the quality blew me away. My kids are HARD on their clothes and these pieces just keep going — wash after wash they still look good. Plus my boys actually want to wear them, which is saying something.

Sarah R.

Sonny has become a non-negotiable in our kids wardrobes. The kids live in it, I don’t cringe when they pick their outfits, and everything just works for real life - chaos, spills and all.

Phoebe L.