Three children play with a large cardboard box on a white studio background. One child in a yellow striped shirt pushes the box, while another in a gray striped shirt and a baby in a red outfit watch and smile.
LAUNCHING SUNDAY 7PM

New Collection: Staples

The pieces that get worn the hardest deserve to be made the best.

And yes, stripes are the star of the show. Because you can never have too many.

Our Staples Collection is a whole drop dedicated to the tops that cop it every single day. The breakfast-spill, sandpit-rolling, three-outfits-before-lunch kind of days. Every piece is 100% cotton, soft on little skin and made to wash and wear (and wash and wear) like a dream.

Kids short sleeve stripe tee in Sunshine yellow, 100% cotton, by Sonny Label
Kids retro sweatshirt in Cherry red with appliqué elbows and frayed hem by Sonny Label
Kids oversized sports tee in Charcoal with multi-panel sleeves by Sonny Label
Kids short sleeve stripe tee in Black, 100% cotton, by Sonny Label
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Kids long sleeve stripe tee in Flamingo pink, 100% cotton, by Sonny Label
LAUNCHING SUNDAY 7PM