Sonny Label was created by a mama searching for cute threads for her mini — and struggling to find boys’ clothes that weren’t dinosaurs, sharks or trucks (…amirite!?). When maternity leave ended and it was time to return to my corporate graphic design role, the pull to stay home with my little bestie felt too strong. So Sonny Label was born - a way to keep the creative juices flowing while designing, sewing and sharing playful pieces with other mums and minis.

What started with making little outfits for my son Banks has grown into a full family adventure. Now five years in, with three boys in tow — Banks, Zephyr and Wilkes — Sonny Label has become so much more than a side hustle. Every collection is thoughtfully designed, ethically produced in small factories around the world, and lovingly packed from our small HQ (often with a few extra chubby hands helping).